Apple CEO John Ternus announces all-time record Mac sales in fiscal 2026
Apple sold more Macs in its 2026 fiscal year than in any previous year, CEO John Ternus said during the company’s Q4 2026 earnings call. “We have never sold more Macs in a fiscal year than we did this time, which is a truly remarkable testament to these incredible products,” Ternus stated.
The milestone is especially notable because several Mac models faced supply constraints throughout the year. Strong demand outpaced availability on key components, yet unit sales still reached a new high.
CFO Kevan Parekh attributed the performance largely to the popularity of the MacBook Neo and MacBook Pro. The more affordable MacBook Neo has helped expand the Mac’s reach to new customers, while the MacBook Pro continued to drive premium demand. Mac revenue reached $10.8 billion in the September quarter (up 24% year over year) and $37.9 billion for the full fiscal year, up from $33.7 billion in fiscal 2025. The company also reported gains in global market share and strong growth in emerging markets.
A major contributor to the MacBook Neo’s momentum was Apple’s largest-ever Mac education deal. Ternus highlighted an agreement with the Philippines Department of Education (DepEd) to deploy roughly 170,000–172,654 MacBook Neo units to public school teachers and administrative staff. Of these, about 169,000 are allocated to teachers and roughly 3,600 to administrative officers. Deployment is scheduled from November 2026 through March 2027.
DepEd secured the units at approximately ₱43,000 each (about $677), below the Philippine suggested retail price, with a five-year warranty — the longest in the department’s laptop procurement history. The package also includes productivity software, logistics, and professional development. Apple and DepEd will collaborate on GuroXL, a training framework to help educators pursue Apple Teacher certifications and integrate the devices into classroom instruction.
The record Mac year contributed to Apple’s best overall fiscal year on record, with total company revenue of $478.8 billion. Ternus, who became CEO on September 1st, used the call to highlight the strength of the current Mac lineup even as Apple continues to manage component shortages.
Looking ahead, Apple expects supply constraints on Mac and iPad models to continue into the December quarter, driven primarily by elevated memory demand. Despite those challenges, the fiscal 2026 Mac results, including the landmark Philippines education order, underscore sustained customer and institutional interest in Apple’s computers.
The State of the Mac is strong!
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Source link: https://macdailynews.com/2026/11/06/apple-ceo-john-ternus-announces-all-time-record-mac-sales-in-fiscal-2026/


