Pixar’s “Onward” and other new theatrical releases hitting digital platforms early
In response to the ongoing COVID-19 outbreak and coronavirus pandemic, major entertainment companies such as Disney, NBCUniversal and WarnerBros are breaking their traditional theatrical window as Hollywood starts to grapple with cratered box office ticket sales due to the current public health crisis that has prompted audiences to avoid crowded venues.
Disney said it was shortening its home premiere window, making the upcoming “Frozen 2” available on its Disney+ streaming service three months early. According to Variety, the title Disney and Pixar’s “Onward” will be available to buy digitally and on Movies Anywhere for $20 beginning today, March 20, 5pm PT ahead of Disney+ launch in the US on April 3.
A week ago, Disney’s “Star Wars: The Rise of Skywalker” debuted a few days early on digital platforms, while “Frozen 2” launched three months in advance of its planned Disney+ arrival.
Obviously, decisions regarding other movies are currently being made on a per-title basis.
Nonetheless, it’s a great surprise seeing Hollywood breaking its traditional theatrical window. As others pointed out, customers and cord-cutters have been asking for the removal of these rules for years, but it took a public health crisis to prompt Hollywood to listen up.
Woohoo! Birds of Prey will in fact be available for digital rental on March 24! Thanks to all the fans and supporters out there. I’m just happy people will be able to enjoy new and fun movies right now.
— Cathy Yan (@CathyYan) March 17, 2020
With cinemas entirely closed in at least 32 international markets and partially closed in another 15 territories, and US cinemas going dark this week, maybe this is a much-needed wake-up call for the entire industry to start listening to what its audiences really want.
Eagle-eyed readers could point out that Apple’s late co-founder Steve Jobs had the idea of early iTunes movie rentals at least a decade ago and they’d be right. Specifically, he predicted early digital rental for new movies at the D8 conference, telling moderators Walt Mossberg and Kara Swisher, “I even think that there’s going to be a way to watch a first-run movie at home before it comes out on DVD if you’re willing to spend a bunch of money.”
When Mossberg asked “A bunch of money?” Steve Jobs repeated “A bunch of money.”
#PixarOnward is coming to the US tonight on digital download and will be streaming on #DisneyPlus on April 3rd. pic.twitter.com/4j9xI6JZPZ
— Pixar (@Pixar) March 20, 2020
Hollywood has now begun experimenting with early movie rentals, but screening a movie in your living room that’s still in theaters obviously comes at a price. But hey, it’s still cheaper than going to the cinema, paying for the ticket and that overpriced popcorn and drink.
Thoughts?
Source link: https://www.idownloadblog.com/2020/03/20/disney-nbcuniversal-break-theatrical-windows/
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