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New Samsung ad mocks iPhone throttling, but it’s deceiving and doesn’t make much sense

2018 May 17
by RSS Feed

Samsung in its desire to mock Apple created a pretty ridiculous Galaxy ad.

“When your lagging phone does you wrong, you gotta move on,” reads the tagline. The commercial closes with the usual call to action: upgrade to the latest Galaxy.

Of course it was just a matter of time before Samsung put out an anti-Apple ad mocking iPhone throttling. But as CNET pointed out today, the South Korean firm still couldn’t do it right.

For starters, the 60-second video pits the latest Galaxy S9 flagship, released earlier this year, against Apple’s four-year-old iPhone 6. Even Samsung acknowledges: the ad features fine print saying that “newer iPhone models are currently available.”

That alone could be the reason to dismiss this ad as irrelevant, but the way it exaggerates throttling is totally unnecessary. Again, Samsung here also includes fine print which warns the viewer that “screen images are simulated”. For the sake of completeness, I should point out that performance throttling isn’t enabled on iPhone 8, iPhone 8 Plus and iPhone X.

I’ve embedded the ad right below so give it a quick watch.

Most advertisements exaggerate, including Apple’s.

I have no problem with that, but feel this is too much because Samsung has overplayed its hand in context of the controversial iPhone throttling.

True, swapping a new battery when your old one is worn-out will give your iPhone a new lease of life and improve performance. However, the effects of CPU throttling on an iPhone 6 are definitely not that visible as depicted by Samsung’s ad.

While I think this ad is pretty funny, the joke is definitely on Samsung because why make an ad just to show Apple’s older iPhones slowed down? And what’s up with the iPhone X notch haircut again?


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