In August 2025, Apple reintroduced a redesigned version of the Blood Oxygen monitoring feature on the Apple Watch in the U.S., shifting data processing from the device to users’ iPhones to circumvent an ongoing patent dispute with health tech firm Masimo. This move came 18 months after Apple began selling certain Apple Watch models without the feature, following a U.S. International Trade Commission (ITC) ruling that found the original implementation infringed Masimo’s pulse oximetry patents.
The ITC has now launched a new investigation to determine whether Apple’s workaround violates the same patents, potentially leading to another import ban on affected models.
In new filings today, the ITC said it “has determined to institute a combined modification and enforcement proceeding” to determine whether the redesigned Apple Watch blood oxygen feature is permitted under the initial ITC import ban. The decision was made following a complaint from Masimo.
According to the ITC, conditions have changed because Apple is now selling a redesigned watch that wasn’t part of the original investigation. This, in turn, justifies the revisiting and will be the “sole issue to be resolved” in the proceeding.
The review includes the question of whether Apple causes infringement by selling an Apple Watch that, once paired with an iPhone, performs the disputed features.
The ITC says it expects to make a decision within six months. You know, thanks to government expeditiousness.
Major League Soccer (MLS) and Apple on Thursday officially announced that beginning in 2026, all MLS matches will be available to stream for Apple TV subscribers at no additional cost.
Starting next season, fans can watch every regular-season match, the annual Leagues Cup tournament, the MLS All-Star Game, the Campeones Cup, the Audi MLS Cup Playoffs, and more — all included with an Apple TV subscription. The standalone MLS Season Pass subscription on the Apple TV app will conclude at the end of the 2025 season.
This next chapter of the Apple and MLS partnership builds on the momentum established over the past three seasons, and will continue to deliver MLS matches, studio shows, and VOD content in more than 100 countries and regions, offering fans a single destination to watch every MLS match — with no blackouts. The evolution further streamlines access to MLS for fans at a pivotal moment for soccer in North America, including as anticipation grows for the 2026 FIFA World Cup.
The move enhances value for fans and brings MLS alongside Apple TV’s acclaimed original series, films, documentaries, “Friday Night Baseball” doubleheaders, Formula 1 races in the U.S., and more. As part of the transition, an Apple TV subscription will be included as part of 2026 full-season ticket packages with MLS clubs. In addition to every live match, Apple TV subscribers will have access to studio programming along with a wide range of complementary on-demand content.
“We’re thrilled to bring MLS to more fans around the world next season on Apple TV,” said Eddy Cue, Apple’s senior vice president of Services. “Every match, all in one place, alongside incredible Apple Originals — it’s a win for fans everywhere.” “Our partnership with Apple has always been about innovating for our fans,” said Don Garber, Major League Soccer’s commissioner. “Bringing every MLS match to Apple TV takes that vision to the next level by making it easier than ever for fans everywhere to watch, connect, and be part of the game.”
This year marked Major League Soccer’s 30th season, underscoring continued expansion and sustained growth across the league. Strong performance across viewership, attendance, and digital and social platforms highlights MLS’s growing presence throughout North America and beyond. Fueled by passionate supporters and the global appeal of stars such as Lionel Messi and Son Heung-Min, the league is deepening fan engagement and solidifying its position as a leading sports property on the world stage. Apple TV offers subscribers an array of thrilling dramas, epic sci-fi, feel-good comedies, groundbreaking documentaries, kids and family entertainment, as well as live sports. Apple TV is available to watch across all of a user’s favorite screens. Since launching in 2019, Apple TV has expanded its deep library of hundreds of exclusive Apple Originals, with thousands of hours of premium programming across genres and brand-new releases weekly. To date, Apple Original films, documentaries, and series have earned 640 wins and 2,872 award nominations and counting.
Soccer fans around the world can enjoy the remainder of the 2025 season and the race for the Audi MLS Cup on Apple TV.
As we wrote earlier, this is a win-win as it will add value to Apple TV and substantially increase viewership for MLS games!
