Apple Industry News

Turn your ideas and needs into powerful Apple Shortcuts just by describing what you want to do on your iPhone or iPad running iOS 27.

Apple Shortcuts was first introduced nearly a decade ago with iOS 12. And since iOS 13, it has been preinstalled on all supported iPhones and iPads. Even though each action-based build seems simple, most users were not tech-savvy enough to make full use of it.

But all that changes with iOS 27. Now, the only limitations are what you want to do and how well you can describe your need in plain language.

The revamped Apple Shortcuts app uses AI (Artificial Intelligence or Apple Intelligence) to understand what you want the shortcut to do. Then it automatically picks out all the right actions (i.e., the building blocks of a shortcut) and assembles everything into a neat package.

You can run the shortcut AI built for you, and if something doesn’t seem right, you can ask Apple’s AI to make the change or jump into the good-old editor and fine-tune it yourself.

Describe a shortcut and have Apple’s AI build it for you

1) Update your iPhone or iPad to iOS 27 or iPadOS 27 (as of writing, they are in developer beta stage) and set up the new Siri AI.

2) Open the Shortcuts app and tap the New Shortcut button.

3) Describe what you want your shortcut to do. Don’t forget to mention any core or side features you want in the shortcut. In my opinion, the AI builder in the Shortcuts app works faster than Siri AI, and you’ll soon see a confirmation explaining what this new shortcut will do.

For some shortcuts, you’ll get additional option(s) to make a choice (see the screenshots below); so do that.

Once the shortcut is built, tap the triangle run button to check if it works properly. If it does, tap the back button to return to your list of shortcuts.

4) If the shortcut doesn’t work how you want, use the text field to describe the change.

In case you’re unable to describe the exact change, or if you want to see how this shortcut works, tap the hamburger icon in the upper-right corner to open the old shortcut editor. Make changes if you want, then tap the back button to save. You can also tap the Apple Intelligence icon to return to the AI builder screen.

Once the shortcut is built, touch and hold it to see a bunch of menus. Edit, Rename, Share, Duplicate, Move, and Delete do just what they mean. The important one is ‘Details‘; tapping it lets you add this shortcut to the Home Screen for faster launch. You can also show this shortcut in the Share Sheet or on Apple Watch.

If what you want the shortcut to do is impossible for the AI builder, it will say so and ask you to describe something else, as seen in the screenshot below.

Also, new in iOS 27:

• How to use extra-large widgets on iPhone, iPad, Mac
• How to save a video frame as photo on iPhone, iPad, Mac

Source link: https://www.idownloadblog.com/2026/06/15/use-ai-to-build-ios-shortcuts/

Apple continues to solidify its position as a tech powerhouse, with impressive gains in market share across its product lineup. According to Counterpoint Research data comparing Q1 2025 to Q1 2026, the company is expanding its influence in both volume shipments and high-value revenue segments. This performance underscores Apple’s strategy of premium positioning, ecosystem lock-in, and innovation that drives upgrades and loyalty.

Apple posted gains in most major categories by shipment volume:

• Rose from 34% to 37% global share, reinforcing its lead in the tablet market.
• Climbed from 20% to 23%, extending its commanding presence in smartwatches.
• Increased from 19% to 21%, highlighting strong demand for the iPhone 17 series and broader market momentum.
• Improved from 12% to 14%, benefiting from professional and creative user demand.
• Held steady near the top at around 20-21%, maintaining a robust position in wireless audio.

These volume increases reflect Apple’s ability to capture more unit sales even in competitive categories, driven by product refreshes and expanding appeal in emerging markets.

Apple’s strength shines even brighter when looking at revenue share, where its high-average-selling-price (ASP) strategy pays dividends:

• Surged from 54% to 60% — a dominant lead in premium tablets.
• Jumped from 43% to 48%, cementing its role as the profit engine.
• Edged up from 37% to 38%.
• Slightly dipped from 40% to 35% but remains a major contributor.
• Increased from 28% to 22%, possibly due to broader market dynamics or mix shifts.

Overall, Apple’s revenues showed strong year-over-year growth in recent quarters – fueled by both hardware and especially services expansion.

Apple’s gains aren’t accidental. The iPhone 17 series has driven upgrades, while wearables and tablets benefit from seamless integration with the broader ecosystem. Services (not detailed in these segment charts but a growing revenue pillar) add recurring high-margin income that boosts overall profitability.In a maturing smartphone market, Apple’s focus on quality, privacy, performance, and ecosystem stickiness allows it to grow share where others fight for volume. Mac and iPad continue to appeal to creators and professionals, while Watch and AirPods expand the “Apple user” footprint.

With WWDC 2026 spotlighting AI advancements and software enhancements, Apple is well-positioned to sustain this momentum. Challenges like competition in China or potential economic headwinds remain, but the data paints a picture of a company strengthening its moat.
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Apple isn’t just selling products — it’s selling an interconnected experience that customers value highly. These market share gains signal continued leadership in the premium tech space for the foreseeable future.

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Source link: https://macdailynews.com/2026/06/12/apples-dominance-deepens-with-global-market-share-gains-across-key-product-segments/