Disney plans to wind down the Hulu streaming app, opting instead to fully integrate its content into the Disney+ app
When Netflix inevitably increases its subscription prices again, wherever will you go? Apparently, it won’t be Hulu…
A report shared on Wednesday by Variety reveals Disney’s upcoming plans to phase out the standalone Hulu streaming app and integrate its content and features into the company’s first-party Disney+ app instead.
Disney completed its acquisition of the Hulu streaming service on June 9th, 2025.
Regarding the plans to discontinue the standalone Hulu app, Disney‘s CEO Bob Iger and CFO High Johnston jointly said the following:
Today we are announcing a major step forward in strengthening our streaming offering by fully integrating Hulu into Disney+. This will create an impressive package of entertainment, pairing the highest-caliber brands and franchises, great general entertainment, family programming, news and industry-leading live sports content in a single app.
By creating a truly differentiated streaming offering, we will be providing subscribers tremendous choice, convenience, quality, and enhanced personalization. This will enhance our ability to continue to grow profitability and margins in our entertainment streaming business through expected higher engagement, lower churn, and advertising revenue potential, as well as operational efficiencies that over time may result in savings that we can reinvest back into the business.
Work is already underway to continue enhancing our technology, and over the coming months, we will be implementing numerous improvements within the Disney+ app, including exciting new features and a more personalized homepage.
Disney hopes that by integrating content and features into a single app, they will be able to offer more value to Disney+ users and synergize streaming. The result is that subscribers may pay less than they would have if subscribing to two separate services while Disney gets to capitalize on the profitability of new subscriptions and lower churn – the act of customers cancelling their subscriptions rather than continuing them.
Sadly for consumers, the decision limits choice. If you had wanted content originally found only on Hulu, but aren’t interested in anything on Disney+, you may now be forced to pay more to subscribe just for the Hulu content, even if you don’t watch any Disney+ content. On the other hand, if you like content from both platforms, this could save you some money.
The exact ways that Disney plans to adjust pricing to accommodate for the additional content, if at all, remains to be seen.
Source link: https://www.idownloadblog.com/2025/08/06/disney-phasing-out-hulu-streaming-app/
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