Apple appears to have scheduled iPhone 17 keynote for Tuesday, September 9

Apple appears to have scheduled an official keynote to unveil the iPhone 17 lineup for Tuesday, September 9, according to internal documents from German carriers.

The German-language website iPhone-Ticker reported today that information obtained from German mobile phone providers’ internal systems strongly indicates that the iPhone 17 keynote has been scheduled for Tuesday, September 9.

This isn’t the first time we’re learning about a potentila iPhone keynote date via carrier sources. The information corroborates Mark Gurman at Bloomberg, who recently predicted that Apple will probably hold the event during the week of September 8. Provided this information is correct, Apple will likely send invites to the press a week before the event on Tuesday, September 2.

iPhone 17 keynote on September 9, retail sale starting on September 19

You can expect the upcoming devices to go on pre-order on the Friday of the same week, and land on store shelves two weeks after the event on Friday, September 19.

• iPhone 17 keynote: Tuesday, September 9
• iPhone 17 pre-orders: Friday, September 12
• iPhone 17 retail availability: Fri, September 19

Like with past launches, the initial wave will include Apple’s most important markets such as the United States, China, Japan, and Europe. A week or two later, the new devices will expand to the remaining markets.

The lineup should comprise a base iPhone 17 model, an all-new ultra-thin iPhone 17 Air replacing the Plus model, and the usual iPhone 17 Pro and iPhone 17 Pro Max flagships. And if recent launches are anything to go by, the same event will also serve as a launchpad for the 2025 Apple Watch lineup—Apple Watch SE 3, Apple Watch Series 11 and Apple Watch Ultra 3—with a third-generation AirPods Pro also potentially in the mix.

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