Analysts predict a $50 price increase across the iPhone 17 lineup

When Apple’s upcoming iPhone 17 lineup arrives this fall, expect a $50 price hike across the board, according to a new analyst note.
Jefferies analyst Edison Lee wrote in an investor note seen by MacRumors that all models in the iPhone 17 lineup will cost an extra $50 in the United States when the new models launch in September compared to the last year’s iPhone 16 models, which are priced at $800 for the base 128GB iPhone 16 and go all the way up to $1600 for the top-of-the-line 1TB iPhone 16 Pro Max.
Apple may implement the price hike across all models in the iPhone 17 lineup—including the regular iPhone 17, an all-new iPhone 17 Air model replacing the iPhone 17 Plus model), the iPhone 17 Pro and the flagship iPhone 17 Pro Max—to address rising component costs and China tariffs instead of taking a hit to its margins.
iPhone 17 lineup might cost $50 more
Price increases are likely to be even higher internationally, as iPhone prices in other countries are higher when converted into US dollars.
The Wall Street Journal reported in May that Apple considered jacking up prices across the iPhone 17 lineup to cancel out the impact of Trump’s tariffs without blaming the Trump administration or revealing the true reason in order to avoid political confrontation.
“Apple is weighing price increases for its fall iPhone lineup, a step it is seeking to couple with new features and design changes,” the newspaper reported. People familiar with Apple’s supply chain said the company “would have trouble making up for China tariff costs solely by seeking further savings from its suppliers, meaning a hit to its profit margin was likely unless it could raise prices.”
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