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<\/a><\/figure>\nApple today announced the next generation of Apple TV 4K, delivering its most immersive home theater experience yet. The new Apple TV 4K features Siri AI, an entirely new version of Siri powered by the next generation of Apple Intelligence, transforming how users search for, discover, and enjoy their favorite movies and TV shows through a full-screen Siri AI experience. With built-in far-field microphones, Apple TV 4K also lets users talk to Siri completely hands-free.<\/p>\n
The new Apple TV 4K delivers even faster performance and, when paired with four HomePod mini 2 or HomePod (2nd generation) speakers, unlocks the most immersive home theater surround sound setup Apple has ever offered. As a home hub, Apple TV 4K also makes managing the smart home easier than ever, with Apple Intelligence-generated camera activity descriptions and summarized notifications in the Home app, and control of accessories and scenes.<\/p>\n
The new Apple TV 4K, which features 128GB storage, can be pre-ordered starting today for US$299 or $49.83 per month for six months, with availability beginning November 13th.<\/p>\n
\u201cThe new Apple TV 4K is our most immersive home theater experience yet,\u201d said Bob Borchers, Apple\u2019s vice president of Worldwide Product Marketing, in a statement. \u201cWith Siri AI, finding something to watch becomes a full-screen, conversational experience, and with built-in far-field microphones, it\u2019s completely hands-free. Pair it with HomePod for the best surround sound setup we\u2019ve ever offered, and it makes managing your Apple Home accessories easier than ever. Now, alongside HomeView, HomePod mini 2, and Apple Home Collection, it\u2019s part of the most connected Apple Home we\u2019ve ever built.\u201d<\/p>\n<\/p>\n
Apple TV 4K brings Siri AI to the living room with a rich, full-screen experience. An entirely new version of Siri powered by the next generation of Apple Intelligence, Siri AI is a profoundly more capable and conversational assistant with personal context understanding, broad world knowledge, and the ability to take even more systemwide app actions, making it effortless to find entertainment. Users can simply ask Siri \u201cWhat Apple TV shows won at the Emmy Awards this year?\u201d and see beautiful poster art pulled directly from the Apple TV app, along with relevant suggestions like \u201cMore award-winning comedies\u201d to keep exploring. While watching, users can ask Siri AI follow-up questions and tap into Siri AI\u2019s broad world knowledge to go deeper into a show, asking things like \u201cWhere was Pluribus filmed?\u201d or \u201cIs this appropriate for a 15-year-old?\u201d Responses appear in a compact, subtle overlay, providing helpful information when viewers ask while keeping them immersed in the action. With an Apple Intelligence-enabled iPhone, Siri AI on Apple TV 4K can now tap into a user\u2019s personal context to answer requests like \u201cPlay the show Alinda recommended.\u201d<\/p>\n The new Apple TV 4K features three far-field microphones, letting users control what they\u2019re watching and discover new shows completely hands-free. Advanced echo cancellation intelligently isolates a user\u2019s voice from background sound to deliver crystal-clear \u201cHey Siri\u201d or \u201cSiri\u201d recognition, even while audio is playing.<\/p>\n<\/p>\n The A19 chip in the new Apple TV 4K delivers up to 50 percent faster CPU performance and up to 2x faster GPU performance than the previous generation, for greater responsiveness, faster navigation, and smoother animations. The A19 chip also includes a new, dedicated AV1 decoder, enabling more efficient, high-quality streaming while using less bandwidth.<\/p>\n The new Siri Remote keeps its familiar design while adding Find My support with Precision Finding and an option to play a sound on the remote \u2014 making it far easier to locate.<\/p>\n Pairing HomePod with Apple TV 4K already offers users an immersive viewing experience that\u2019s easy to set up, and the new Apple TV 4K takes it even further. For the first time, users can create a four-speaker surround sound experience with Apple TV 4K (4th generation) and HomePod mini 2. The four speakers work together with Apple TV 4K to intelligently recognize their position in the room so audio timing and levels are automatically calibrated to the space. HomePod (2nd generation) can also be used in this four-speaker setup for the ultimate audio experience, as long as the front and rear speaker pairs match.<\/p>\n The new Apple TV 4K continues to serve as a powerful home hub, giving users control of their smart home accessories from anywhere. With a compatible doorbell, notifications appear directly on the TV so users can see who\u2019s at the door, speak with them, and control other accessories like unlocking the door \u2014 all without interrupting what they\u2019re watching. Apple TV 4K supports automations, guest mode, and secure local processing of HomeKit Secure Video, now enhanced with Apple Intelligence-generated camera activity video descriptions and summarized notifications. Users can also use Siri AI to control smart home accessories and turn scenes on or off hands-free. And with built-in Wi-Fi and Thread, Apple TV 4K can seamlessly connect and control a user\u2019s smart home.<\/p>\n Apple TV 4K is more than just a way to watch \u2014 it\u2019s a home essential that transforms the living room to reflect what users want in the moment. With Apple Fitness+, the living room becomes a workout studio, while Apple Arcade and the App Store\u2019s library of games turn it into a home arcade. With the Apple TV app, users can stream hundreds of Apple Originals, including thrilling dramas, epic sci-fi, and feel-good comedies, as well as live sports such as Formula 1 in the U.S., Major League Soccer, and Friday Night Baseball. Users can also make FaceTime calls with Continuity Camera, view photos, and do even more, all from the big screen. With an iPhone or iPad, users can now customize how their iCloud photos appear on Apple TV, making it easy to set up personalized Memories & Slideshows or Portraits screen savers without making their entire library visible. Plus, a new screen saver shuffle feature automatically rotates between categories so there is always something new to see.<\/p>\n Like every Apple product, Apple TV 4K is designed with privacy and security in mind. Apple TV 4K and the A19 chip include Secure Exclaves: protected and compartmentalized runtimes used to process microphone data separately from the rest of the system. Isolation features added across many core components of the silicon work in tandem to protect Secure Exclaves and keep them segregated from the rest of the system. Data that is processed and analyzed in the Secure Exclaves cannot be accessed by tvOS, apps, the user, or Apple.<\/p>\n Siri AI takes full advantage of the bold new architecture for Apple Intelligence. Siri requests on Apple TV 4K can use on-device processing or Private Cloud Compute, which extends the privacy of the device to the cloud. When processed in Private Cloud Compute, data is neither stored nor made accessible to Apple or anyone else. HomeKit Secure Video footage is stored end-to-end encrypted and never accessible to Apple.<\/p>\n<\/p>\n Apple TV 4K was built with the environment in mind and drives progress toward Apple\u2019s ambitious plan to be carbon neutral across its entire footprint by 2030. Apple TV 4K features 100 percent recycled gold plating and tin solder in all Apple-designed printed circuit boards, and 100 percent recycled rare earth elements in all magnets. The thermal module is made with 80 percent recycled aluminum, while the enclosure of the Siri Remote includes 100 percent recycled aluminum. Apple TV 4K meets Apple\u2019s high standards for energy efficiency and safe chemistry. As with all Apple products, its paper packaging is 100 percent fiber-based9 and designed to be recycled.<\/p>\n<\/p>\n \u2022 Customers in the U.S. and 29 other countries and regions can pre-order Apple TV 4K (4th generation) starting today from apple.com\/store<\/a> and in the Apple Store app, with availability in stores beginning Friday, November 13th.<\/p>\n \u2022 Apple TV 4K (4th generation) is available for US$299 or $49.83 per month for six months.<\/p>\n \u2022 Siri AI is available as a beta on Apple TV 4K (2nd generation or later), and is available at launch in the U.S., Australia, Canada, India, New Zealand, Singapore, South Africa, and the UK in English.<\/p>\n \u2022 The new Siri Remote is compatible with Apple TV HD and Apple TV 4K, and is also available for purchase separately. Find My support is available on the Siri Remote (2nd generation or later). \u200e <\/p>\n <\/a>.<\/p>\n<\/a><\/figure>\n<\/p>\n<\/a><\/figure>\n<\/p>\n<\/a><\/figure>\n<\/p>\n<\/a><\/figure>\n<\/p>\n<\/a><\/figure>\n<\/a><\/figure>\n<\/a><\/figure>\n<\/a><\/figure>\n<\/a><\/figure>\n<\/p>\n
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So much more capable than a cheap streaming stick or a slow \u201csmart\u201d TV, but that $299 price point is going to make the new Apple TV 4K a tough sell for anyone who hasn\u2019t already experienced the difference.<\/p>\n
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