{"id":199889,"date":"2026-05-15T11:21:03","date_gmt":"2026-05-15T15:21:03","guid":{"rendered":"https:\/\/midatlanticconsulting.com\/blog\/?p=199889"},"modified":"2026-05-15T11:21:03","modified_gmt":"2026-05-15T15:21:03","slug":"apple-stock-keeps-surging-to-new-highs-its-more-than-just-the-iphone","status":"publish","type":"post","link":"https:\/\/midatlanticconsulting.com\/blog\/2026\/05\/apple-stock-keeps-surging-to-new-highs-its-more-than-just-the-iphone\/","title":{"rendered":"Apple stock keeps surging to new highs \u2014 it\u2019s more than just the iPhone"},"content":{"rendered":"\n<p><a href=\"https:\/\/i0.wp.com\/macdailynews.com\/wp-content\/uploads\/2025\/10\/251020_apple_logo.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/macdailynews.com\/wp-content\/uploads\/2025\/10\/251020_apple_logo.png?resize=640%2C360ssl=1\" alt=\"\" width=\"640\" height=\"360\" class=\"alignnone size-full wp-image-296607\" \/><\/a><\/p>\n<p>Apple stock continues to hit new record highs, extending this year\u2019s impressive rebound. Evercore ISI sees the momentum continuing for some time, and it\u2019s about more than just iPhone sales. Analyst Amit Daryanani raised his price target for Apple to $365 from $330 on Thursday, implying roughly 22% upside from today.<\/p>\n<p><a href=\"https:\/\/www.barrons.com\/articles\/apple-stock-price-rating-iphone-9e60ad4c\">Angela Palumbo for Barron\u2019s<\/a>:<br \/>  \u200e<\/p>\n<blockquote>\n<p> Daryanani\u2019s increased bullishness on Apple stock is based on confidence that the company can grow earnings and free cash flow at a steady pace, he wrote in a research note. Even if iPhone sales moderate, he says customers will likely prioritize purchasing higher-end, more expensive iPhone models. This could include the highly anticipated foldable iPhone.<\/p>\n<p>The analyst is also confident that Apple will continue to grow its services segment, which includes the App Store and other subscription services and is the company\u2019s highest margin piece of the business. That, along with selling higher-priced iPhones, could help Apple\u2019s overall margins as memory cost headwinds remain, he said.<\/p>\n<p>\u201cWe now expect AAPL to preview the strategy at WWDC and release a more personalized Siri with iOS 27 in the fall,\u201d alongside the September iPhone event, Daryanani wrote. <\/p>\n<\/blockquote>\n<p>\u200e<br \/> It\u2019s certainly about more than just the iPhone with Apple\u2019s Services revenue reaching a record $30.976 billion in fiscal Q2 2026 (ended March 28, 2026), up 16% year-over-year.<\/p>\n<p>This high-margin segment delivered a gross margin of 76.7%, far exceeding the company\u2019s overall gross margin of 49.3%.<\/p>\n<p>For perspective, that single-quarter Services figure nearly matches Starbucks\u2019 full fiscal 2025 revenue of $37.2 billion and PayPal\u2019s full-year 2025 revenue of $33.2 billion, while representing a substantial portion of companies like Uber ($52 billion full-year 2025) or Netflix ($45.2 billion full-year 2025) \u2014 highlighting the tremendous scale and profitability of Apple\u2019s recurring Services business.<\/p>\n<hr \/>\n<p>\u200e <\/p>\n<p><\/a>.<\/p>\n<div id=\"macdailynews-3202476195\" class=\"macdailynews-after-content macdailynews-entity-placement macdailynews-target macdailynews-target\" data-macdailynews-trackid=\"221186\" data-macdailynews-trackbid=\"1\"><ins class=\"adsbygoogle\" data-ad-client=\"ca-pub-9654279268749293\" data-ad-slot=\"3250525581\" data-ad-format=\"auto\" data-full-width-responsive=\"false\"><\/ins>  <\/div>\n<p>Source link: https:\/\/macdailynews.com\/2026\/05\/14\/apple-stock-keeps-surging-to-new-highs-its-more-than-just-the-iphone\/<\/p>\n <!-- Easy AdSense Pro: WP is not in the loop.  -->\n","protected":false},"excerpt":{"rendered":"<p>Apple stock continues to hit new record highs, extending this year\u2019s impressive rebound. Evercore ISI sees the momentum continuing for some time, and it\u2019s about more than just iPhone sales. Analyst Amit Daryanani raised his price target for Apple to $365 from $330 on Thursday, implying roughly 22% upside from today. Angela Palumbo for Barron\u2019s: [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":77917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,12,5],"tags":[],"class_list":["post-199889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allnews","category-appleindustrynews","category-breakingnews"],"_links":{"self":[{"href":"https:\/\/midatlanticconsulting.com\/blog\/wp-json\/wp\/v2\/posts\/199889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/midatlanticconsulting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/midatlanticconsulting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/midatlanticconsulting.com\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/midatlanticconsulting.com\/blog\/wp-json\/wp\/v2\/comments?post=199889"}],"version-history":[{"count":1,"href":"https:\/\/midatlanticconsulting.com\/blog\/wp-json\/wp\/v2\/posts\/199889\/revisions"}],"predecessor-version":[{"id":199890,"href":"https:\/\/midatlanticconsulting.com\/blog\/wp-json\/wp\/v2\/posts\/199889\/revisions\/199890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/midatlanticconsulting.com\/blog\/wp-json\/wp\/v2\/media\/77917"}],"wp:attachment":[{"href":"https:\/\/midatlanticconsulting.com\/blog\/wp-json\/wp\/v2\/media?parent=199889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/midatlanticconsulting.com\/blog\/wp-json\/wp\/v2\/categories?post=199889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/midatlanticconsulting.com\/blog\/wp-json\/wp\/v2\/tags?post=199889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}