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Apple’s new “Behind the Mac” ad is all about music-making on the Mac

2019 May 17
by RSS Feed

Today, Apple United Kingdom on its YouTube channel published a short but sweet video, part of the company’s “Behind the Mac” campaign, that focuses on music-making on the Mac.

The 60-video advertisement promotes the company’s Mac computers as the default choice for musicians and includes the following message in its description.

From bedroom studio to stadium tour, the British music scene is alive. See the emerging and the iconic, the graft and the glory, a glimpse behind the scenes and behind the music.

And now, watch the video embedded ahead.

Song: “What We Do” by Swindle feat. Rider Shafique, P Money, D Double E & Daley

The ad invites the viewer to visit a new page on Apple’s website dedicated to Apple’s own music-making software for creative pros, like Logic Pro, MainStage 3 and GarageBand.

In the video description, the Cupertino company invites viewers to sign up for a free Today at Apple session in one of the nearby Apple Stores to learn how to create or refine their sound.

“Behind the Mac” campaign launched last year.

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