Apple’s credit card codenamed “Project Cookie” may be announced at the March 25 event
This was revealed as a side-note in yesterday’s reporting from Bloomberg regarding Apple’s upcoming TV streaming service. The credit card initiative is reportedly known internally within Goldman Sachs as “Project Cookie,” according to the news gathering organization.
The report does not claim Apple will announce the credit card project at the event, but journalists covering payment industry have been invited to the event so that’s your clue.
From the report:
The iOS 12.2 software update also sets the stage for an iPhone-connected credit card partnership with Goldman Sachs by tweaking the look of Apple Pay in the Wallet app. The credit-card project is code named ‘Project Cookie’ inside the investment bank, according to a person familiar with the work.
Apple is inviting journalists who cover the payments industry to attend the event. David Stark, who became a Goldman Sachs partner last year, is leading the project.
The company has about 30 to 40 of its own people working on the deal, while the Apple side is being managed by the Apple Pay group, people familiar with the matter said. Goldman Sachs declined to comment.
The upcoming event should focus on Apple’s burgeoning services business that could soon include a news subscription service, a video-streaming service and a credit card business. We’re also expecting some hardware announcements at the event in the form of all-new budget iPads, iPad mini 5, the AirPower wireless charging mat and AirPods.
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